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Authentication
VKontakte

VK ID authentication overview
The challenge

The VK ecosystem has dozens of products, and each had its own entry point: login, sign-up, account recovery — all different. It made maintenance harder, confused users, and relied on paid verification at every step. The task was to bring it all into one solution — a single entry point for the entire ecosystem.

Dates
2022 — 2025
Role
Lead Product Designer

One entry point for the whole ecosystem

Approach

We brought every scenario into one picture: a single flow and a single pattern for login, sign-up, and account recovery — across all products at once. We integrated the solution into the entire ecosystem. We made Figma the single source of truth for product, QA, and engineering — answering around 90% of the team's questions and becoming the main onboarding tool for new people.

The backbone of the ecosystem — and recognition

Result

VK ID became the shared entry point behind every VK product. Together with the team, we cut spending on paid verification methods by around 4 million euros per year. For this work, I personally received the People Award — VK's internal award for the best achievement of the year.

€4M
saved per year
90%
fewer team questions
#1
People Award
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