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Authentication
VKontakte

VK ID authentication overview
The challenge

The VK ecosystem has dozens of products, and each had its own entry point: login, sign-up, account recovery — all different. It made maintenance harder, confused users, and relied on paid verification at every step. The task was to bring it all into one solution — a single entry point for the entire ecosystem.

Dates
2022 — 2025
Role
Lead Product Designer

One entry point for the whole ecosystem

Approach

We brought every scenario into one picture: a single flow and a single pattern for login, sign-up, and account recovery — across all products at once. We integrated the solution into the entire ecosystem. We made Figma the single source of truth for product, QA, and engineering — answering around 90% of the team's questions and becoming the main onboarding tool for new people.

The backbone of
the ecosystem
and recognition

Result

VK ID became the shared entry point behind every VK product. Together with the team, we cut spending on paid verification methods by around 4 million euros per year. For this work, I personally received the People Award — VK's internal award for the best achievement of the year.

€4M
saved per year
90%
fewer team questions
#1
People Award
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